After the major success of the recent Bhadra Campaign, in which devotees all over the world distributed thousands of full Srimad-Bhagavatam sets, the BBT Marketing, Communications and Innovations team is launching a new global campaign for this winter’s Prabhupada Marathon – “Be A Giver.”
“One of our main goals is to unite the world as a team,” says BBT trustee and sankirtan strategist Vaisesika Das. “With the Bhadra Campaign, we felt a really strong sense of cooperation between devotees all over the world. So we are following up on that success with ‘Be A Giver.’”
“This new campaign is really about getting devotees to feel part of a big movement for the Prabhupada Marathon,” he continues. “And to emphasize the principle that when we work together, we see that the whole is greater than the sum of its parts – and we get increased efficiency, sharing of best practices, and sharing of inspiration.”
The BBT team encourages temples and individuals around the world to register as official “Givers” at www.prabhupadamarathon.com, set to launch on November 1st.
Devotees will receive a “Be a Giver” wristband, and can join the campaign in several different capacities – by actively engaging in book distribution; by donating money for books; by doing back-up services such as organization and promotion; and by encouraging others.
The website will include A Global Media Kit with posters in multiple languages and templates for centers to use to promote the campaign.
It will feature a live online portal where all participating ISKCON centers can report their scores and see how other centers are doing, as well as how the entire globe is doing as a One World Team.
There will also be an online “Wall of Giving” showing names and media with the hashtag #BeaGiver from around the world. The campaign aims to reach 10,000 Givers.
Through prabhupadamarathon.com and the BBT International Facebook page, book distributors will be able to share and access best practices on how to start, organize and enhance various tried-and-tested Sankirtan programs, including Monthly Sankirtan Festivals, full set distribution, and Gita Jayanti Drives.
Through the official BBT International Facebook and Instagram pages, devotees will be able to share stories, pictures and videos on social media to receive encouragement and inspiration from the international community, using #BeaGiver and #PM18. There will also be pre-created daily inspirational quotes, fun facts and stories posted daily to FB and IG.
Running until January 1st2019, participating in the Be A Giver campaign is guaranteed to increase your book distribution results this marathon, and to create a powerful mood of devotees working together to give something special to the world.
“This campaign will take our sense of global connectedness another step forward,” Vaisesika says. “The devotees will start to realize the wisdom of working as a team, rather than as individual units. And the results will be huge.”
He adds: “For years, we have been building our capabilities for book distribution. But now we’re poised for a quantum leap. We have an opportunity to take our place rightfully as the most prominent distributors of the most eloquent spiritual knowledge that’s available to mankind. This was Srila Prabhupada’s vision.
“We’re now at an important juncture in the history of the world, when there’s unrest, imbalance, confusion. And Prabhupada wanted us to save the day through mass distribution of knowledge about Krishna consciousness; to appease the suffering people of the world due to lack of transcendental vision.
“So this Be A Giver Campaign,” he concludes, “Is a call to action – a very practical way in which we can fulfill Srila Prabhupada’s dream.
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Register as a Giver at www.prabhupadamarathon.com
LIKE the BBT on Facebook at https://www.facebook.com/BBT.International/
And on Instagram athttps://www.instagram.com/bhaktivedantabooktrust/
Post videos and photos to these social media pages with #BeaGiver and #PM18
Jun 25, 2022
Radhapriya Chawla, ISKCON Toronto Communications