Viresh sharing Krishna conscious outreach music in the streets of Johannesburg ZA.

Bhakta Viresh Soni is a jeweler who has focused on crafting music that integrates traditional devotional sounds with contemporary genres. He refers to his work as “outreach music,” which aims to connect the teachings of Krishna Consciousness with modern audiences. His melodies are designed to inspire listeners to engage with spirituality in innovative ways. Soni balances his professional life as a jeweler and his artistic endeavors, reflecting his commitment to both family and his craft.

From his early years to his current musical endeavors, Viresh’s journey has been marked by a deep commitment to sharing Krishna Consciousness in innovative ways. “I’ve always believed in the power of music to transcend barriers,” Viresh explained. “Whether it’s cultural, generational, or even religious, music has this ability to touch people in places words can’t always reach.”

Viresh’s journey into Krishna Consciousness began in his youth, though his spiritual spark was ignited much earlier by his family’s devotional practices. “Growing up in a home where spirituality was part of daily life, I was always drawn to the stories of Krishna,” he shared. It wasn’t until later, however, that this foundation blossomed into a deep personal commitment.

As a jeweler, Viresh cultivated precision and creativity in his craft, qualities that seamlessly translated into his musical pursuits. His spiritual awakening coincided with his realization that his professional success could be a platform to serve a higher purpose.

Viresh’s music bridges traditional devotional sounds with contemporary genres, creating a space where spiritual seekers and everyday listeners alike can connect with Krishna Consciousness. It also traces his growth both as an artist and a devotee.His early project, Being Human Being, explored the intersection of personal reflection and divine connection, setting the stage for his distinctive style. This was followed by Real-eyes-ations, where he experimented with deeper lyrical themes and layered compositions to share Krishna’s teachings.

“I’ve always felt that music is a universal language,” he shared. “It’s not just about words; it’s about creating an emotional experience that transcends boundaries and inspires people to think about their relationship with something greater.”

Viresh’s innovative approach has resonated with audiences from various backgrounds, many of whom have been introduced to Krishna Consciousness through his work. By combining relatable themes with timeless Vedic wisdom, he continues to create music that is both spiritually uplifting and broadly accessible.

Creating Krishna Conscious music for an unfamiliar audience hasn’t come without challenges. Viresh admitted that balancing tradition with innovation requires both sensitivity and courage. “There’s always a line to walk between maintaining the purity of these teachings and finding ways to present them in a contemporary context,” he said.

Technical hurdles, such as producing high-quality recordings on a limited budget, also posed significant obstacles early in his career. Yet, his determination and the support of a like-minded community have enabled him to persevere. “Krishna always sends help when you’re sincere in your service,” he reflected.

Working in the sound booth with Jimmy.

The transformative power of Viresh’s music extends beyond his audience. For him, the creative process itself is a profoundly spiritual experience. “Every note, every lyric, is a meditation for me,” he explained. “It’s a way of offering something beautiful to Krishna and trusting that He’ll use it to touch others.”

His family has also played a pivotal role in supporting his endeavors. “I couldn’t do this without them,” Viresh emphasized. “They inspire me to keep going, especially during challenging times.”

Viresh’s vision for the future is both ambitious and grounded. He hopes to expand the reach of his music through collaborations with other artists, live performances, and digital platforms. Alongside his artistic aspirations, Viresh is taking significant steps in his spiritual life, aspiring to take initiation from Partha Sarathi Das Goswami.

Reflecting on his journey, Viresh shared how deeply Krishna Consciousness has shaped his priorities. “The process has been transformative,” he explained in the interview, emphasizing that his creativity and spiritual practice are inseparable. His aspiration to take initiation represents a natural evolution in his commitment to Krishna Consciousness and is a powerful example of how philosophy and practice converge in a devotee’s life. For Viresh, crafting music is much like his work as a jeweler: it’s about finding hidden beauty and bringing it to light. In doing so, he is creating a legacy that shines brightly in the world of Krishna Consciousness.

For those who wish to explore Viresh’s music, it is available on most online platforms, including Spotify and YouTube. He can also be found on फेसबुक, where he regularly shares updates about his latest musical creations and life journey.