From the beginning, Ananda-Lila was enchanted by Indian and Vaishnava clothing, and wanted some for her daughters Jamuna, 10, and Tulasi Priya, 2. But she had never been to India, and it was hard to find something comfortable, attractive and natural. So she began designing her own clothes for her children, to match with hers. Others wanted in too, and a unique new company was born. She called it “Mata and Me”.
Fall is the perfect time to look at one of those areas – fashion – where ISKCON is seeing a second-generation-led explosion lately. That explosion is being embraced by the ISKCON devotee congregation, as well as reaching the yoga community and beyond, into the mainstream. Should Hare Krishnas care about fashion? The success of many Kuli-led fashion companies suggests that they already do. And designers say that’s a good thing, boosting self-esteem, inspiring enthusiasm to attend temple festivals, and allowing us to visually communicate who we are.
Would Hare Krishnas wear Karen Walker? Probably not. The designer’s show focused on just that: Krisha-style clothes.