“Buy the car and enjoy the envy in your neighbours’ eyes”. With this tagline a car company hopes to lure more people to buy their brand. And what’s wrong with the message if today people prefer buying products not because of their needs but because of their desire to flaunt their wealth to prove their worth.
One of the greatest problems of materialistic society is the tendency to compare yourself with others. What is envy? It means to feel a slight pleasure when you see others suffering.