A new year offers new opportunities to take our campaign against fur to the country that buys more of it than any other in the world: Russia.

PETA’s hard-hitting billboards have gone up across Moscow, each one graphically illustrating how many animals are killed just to make one fur coat. The writing on the ad roughly translates as “Try telling this beautiful animal he is just a piece of a fur coat.”

Well-known model and TV presenter Olga Shelest (who is also vegan) is the face of the campaign. PETA US has also created a Russian-language website showing the intense cruelty of the fur industry. “My philosophy is to live my life without leaving a blood imprint on this planet”, Olga explained. “I will never wear fur, because it’s made from someone, not something.”

Read more: http://blog.peta.org.uk/2014/02/a-message-to-moscow-throw-fur-out/comment-page-1/