James Cameron, the Canadian born film director, producer, and screenwriter better known for producing blockbuster movies such as Titanic, Avatar, and Terminator, is embarking on a project of an entirely different nature, establishing a new organic food store in the Wairarapa region of New Zealand.

Food Forest Organics, which caters to a growing movement of people interested in reducing the impact their food consumption has on the environment, opened last month in Greytown’s Baillie House. Cameron and his wife Suzy Amis Cameron have campaigned for people to move to a plant-based diet to help reduce carbon emissions.  The store sells 95 per cent organic food, with fresh produce coming direct from the Cameron family farm near Featherston, as well as walnut oil, hemp seed oil, and honey.

At the National Geographic 125th gala Cameron spoke about his epiphany in going vegan:

“I want to challenge all of you as people of deep conscience, people who are environment stewards of the earth and oceans… By changing what you eat, you will change the entire contract between the human species and the natural world. I felt like I was waking up from a long sleepwalk. I believe we are all sleepwalking off a cliff if we don’t do this.”

Read more: http://www.collective-evolution.com/2015/04/07/heres-why-james-cameron-went-vegan-started-an-organic-food-store/