ISKCON Daiva Varnasrama Ministry (IDVM-India) has recently issued the following press release: 

“Om Sri Surabhyai Namah! Om Sri Gurave Namah! Gomaye Vasate Laksmi!

The ISKCON Daiva Varnasrama Ministry (IDVM-India) is pleased to announce its official launching of the OM Sri Surabhi Campaign, a 12 years initiative invoking “global auspiciousness” centered on the Surabhi Cow, our Universal Mother.

From January 1, 2015 to September 2, 2027, devotees and well-wishers of ISKCON will be celebrating an unprecedented series of ISKCON Golden Jubilee events commemorating the glorious historical achievements of ISKCON’s Founder-Acarya, His Divine Grace A.C. Bhaktivedanta Swami Prabhupada who systematically and successfully introduced the Vedic culture around the world thus fulfilling the desires of the previous Acaryas as predicted by Lord Caitanya Mahaprabhu. The theme of the campaign will focus on the very foundational pillars and backbone of that Vedic lifestyle, the recognition, appreciation and protection of the Surabhi Cow as our Universal Mother who sustains all living entities.

The message we wish to convey is simple yet profound and sublime: the urgent need to give total and absolute care and protection to our Mother Cow who supplies all of humanity’s necessities of life.

We have become so callous and misguided that we have forgotten how by neglecting our Mother Cow, we are committing the most heinous and unlawful acts that are destined to bring about, without a shadow of doubt, our imminent destruction.

Every act of cruelty to our Mother Surabhi is bringing us closer to a global catastrophe. There are universal laws of nature that we must respect, failing which we must reap the heavy and dreadful reactions. 

We must know for certain that our present legislative policies and decisions supporting the slaughtering of our Universal Mother Cow is a gross deviation from the universal laws of nature and must bring impending calamities of a most severe nature. We have crossed the limits of nature’s way.

Our twelve year marathon invoking global auspiciousness to adopt our Surabhi Cow as our Universal Mother aims at giving total protection to all forms of life, beginning with our Mother Cow who is the emblem of peace, prosperity and all auspiciousness.

By protecting our Mother Cow we serve saintly persons, the brahmanas, and by serving saintly persons we serve and protect the entire world.

To help increase global auspiciousness and increase awareness of this twelve years campaign period, IDVM-India invites ISKCON City Temples and Rural Projects as well as all lovers of our Mother Cow around the world to begin the new year in a special way by worshipping Mother Surabhi through the traditional performance of a Go-Puja on January 1, 2015.

We invite you to become part of this noble effort to help bring auspiciousness by again bringing Mother Cow in the center of our lives. By serving our Mother Surabhi we will bring happiness to the Lord and when Lord Krishna is pleased the whole world becomes happy. 

For more details on the campaign, please contact our Continental Campaign Managers below:

Africa:  Bhakti Dhira Damodara Swami,  BDDS.BST@pamho.net

America North: Sri Krishna Purusottama das, sreekanth.brs@gmail.com

America South:  Kalakantha das,  kalakantha@gmail.com

Asia:  Sri Rama das, sriramadasa.brs@gmail.com

Australasia: Kaliya Krishna das, newgokula@gmail.com

www.iskconvarnasrama.com“