From the beginning, Ananda-Lila was enchanted by Indian and Vaishnava clothing, and wanted some for her daughters Jamuna, 10, and Tulasi Priya, 2. But she had never been to India, and it was hard to find something comfortable, attractive and natural. So she began designing her own clothes for her children, to match with hers. Others wanted in too, and a unique new company was born. She called it “Mata and Me”.