Entrepreneurs are looking to urban farms and rooftop gardens as an alternative to traditional farms. While start-up costs are higher, these efforts could pay off with long-term environmental benefits and better tasting veggies. Wall Street Journal’s Monika Vosough reports.

To watch video klick here: http://online.wsj.com/video/can-farming-make-it-in-the-big-city/B7822208-43FF-445C-AC66-B9BD20DC597A.html?KEYWORDS=brightfarms