Academy-award-winning actor and outspoken environmentalist Leonardo DiCaprio has signed on as an investor with the southern California plant-based meat producer, Beyond Meat.

The hot startup has been in the spotlight with its “bleeding” burger that cooks and tastes like meat with virtually the same nutritional profile as beef, but without the cholesterol, antibiotics, GMOs, and foodborne illness risks.

“Livestock production is a major contributor to carbon emissions,” DiCaprio said in a statement. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”

Beyond Meat CEO Ethan Brown reinforced DiCaprio’s commitment. “Leo is serious about climate change,” he told Fortune. “He’s a really good ally for us,” Brown said, noting that “this is not a celebrity deal. He is someone who genuinely believes in what we’re doing and wants to help grow it.”

Read more: http://www.organicauthority.com/leonardo-dicaprio-battles-climate-change-with-plant-based-beyond-meat-investment/