In the Srimad Bhagavatam 12.13.13 it is stated:

prausthapadyam paurnamasyam

hema-simha-samanvitam

dadati yo bhagavatam

sa yati paramam gatim

“If on the full moon day of the month of Bhadra one places Srimad-Bhagavatam on a golden throne and gives it as a gift, he will attain the supreme transcendental destination.”  

In the Varaha Purana it is mentioned that –

mamotsavesu sarvesu, srimad bhagavatam param,

srnvanti ye naraa bhaktya mama prityai ca suvrata

bastra alankara maihpuspair, dhupa dipo pahaarakaih,

vasikrito hy ahamtais ca, sat striyaa sat pati yatha

“Sri Narayana said to Brahma, O saintly brahmana! among all of my festivals, the celebration of the appearance of Srimad Bhagavatam is the best. I am subdued by persons who with devotion and love hear, decorate and worship Srimad Bhagavatam, with clothes, ornaments, flowers, incense and lamp during festivals, just as a chaste wife subdues her husband.”   

In Krsna-lila-stava (412–416), Srila Sanatana Gosvami prays,

 “O Srimad-Bhagavatam, O nectar churned form the ocean of all the Vedic scriptures, O most prominent transcendental fruit of all the Vedas, O You who are enriched with the jewels of all spiritual philosophical conclusions, O you who grant spiritual vision to all the people of the world, O life-breath of the Vaisnava devotees, O Lord, You are the sun which has arisen to dispel the darkness of the Kali-yuga. You are actually Lord Krsna, who has returned among us.

“O Srimad-Bhagavatam, I offer respectful obeisances unto You. By reading You one attains transcendental bliss, for Your syllables rain pure love of God upon the reader. You are always to be served by everyone, for You are an incarnation of Lord Krsna.

“O Srimad-Bhagavatam, O my only friend, O my companion, O my teacher, O my great wealth, O my deliverer, O my good fortune, O my bliss, I offer respectful obeisances unto you.

“O Srimad-Bhagavatam, O giver of saintliness to the unsaintly, O uplifter of the very fallen, please do not ever leave me. Please become manifested upon my heart and my throat, accompanied by pure love of Krsna.”

The Srimad Bhagavatam is the literary incarnation of the Supreme Personality of Godhead, and should therefore be worshipped with great devotion. In Srila Prabhupada’s purport of this verse, he explained that “(o)ne should place Srimad-Bhagavatam on a golden throne because it is the king of all literature. On the full-moon day of the month of Bhadra, the sun, which is compared to this king of literatures, is present in the constellation Leo and looks as if raised up on a royal throne. (According to astrology, the sun is said to be exalted in the sign of Leo). Thus one may unreservedly worship Srimad-Bhagavatam, the supreme divine scripture.” 

Bhadra-purnima is also the date on which Srila Prabhupada took sannyasa. When asked, “Are you going to America?” he replied, “No, Srimad-Bhagavatam is going to America—I am going with it.” 

In 2018 the Sri Mayapur Candrodaya Mandir, the Srimad Bhagavatam was duly worshipped on Bhadra Purnima. 

The Bhadra Campaign in Mayapur, inspired by Jayapataka Swami, is an initiative to distribute full sets of the Srimad Bhagavatam. In 2018 approximately 4,000 sets were distributed in India alone, and out of that 4,000, ISKCON Mayapur distributed approximately 2,000 of them. 

A request from HH Jayapataka Swami: 

”I request all the temples in my zones to participate in this campaign to distribute sets of Srimad Bhagavatam for the pleasure of Srila Prabupada. Sets of Srimad Bhagavatam going out from all centers will bring me great joy because i know it pleases Srila Prabhupada very much.”

This year Mayapur Candradoya Mandir is organising an elaborated program to celebrate Bhadra Purnima, which is inspired by Jayapataka Swami and Bhakti Purushottam Swami. The program will include a procession of Srimad Bhagavatam on a palanquin from Gita Bhavan to Radha Madhava temple, and a Maha Aarti for the Srimad Bhagavatam.