On Earth Day (April 22nd) Bhumi Global, a new non-profit environmental organization based on Hindu principles of environmental care, was launched.
From the Srimad-Bhagavatam we learn that the earth is controlled by the goddess Bhumi Devi, who sometimes takes on the form of a cow. The Bhagavatam's ancient Sanskrit texts give the history of her dealings with a king named Prthu Maharaja, an incarnation of the Supreme Lord's power to rule. From the history of Prthu we learn how demigods, the controllers of the universe, help us serve the Supreme Personality of Godhead. We also see how they can retaliate against our misuse of the resources they generously provide. In particular, Mother Earth (Bhumi) can subdue our rebellion against God's laws by responding with famine and environmental disaster.