The podcast is facilitated by the BBT’s Marketing, Communications and Innovations dept and was conceived by the department’s director Vaisesika Das as a way to make sankirtan (book distribution and harinama) relevant to a younger generation.
Vaisesika Das' super-successful book about the art of transcendental book distribution, Our Family Business, is now available as an e-book in all flavors, for all devices. In this very readable book, Vaisesika Dasa discusses ISKCON-devotees we should join the “family business” of distributing transcendental knowledge through the written word, as well as how book distribution benefits distributors, the devotional community, and all those who receive one of Srila Prabhupada’s books.
In his upcoming new book “Our Family Business: The Great Art of Distributing Srila Prabhupada’s Books” – out February 24th -- veteran distributor Vaisesika Das shares the history, key principles and techniques of book distribution, drawing from a lifetime of experience. Vaisesika, a disciple of Srila Prabhupada, is known for strategizing innovative ways to distribute his spiritual master’s books on spiritual knowledge.