Founder Acharya His Divine Grace
A.C. Bhaktivedanta Swami Prabhupada

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Nov 26, 2022
‘Live To Give’ Campaign Aims to Distribute 3 Million Bhagavad-gitas
Ekachakra Prana Dasa
The Prabhupada Marathon has inspired book distribution throughout ISKCON since 1972. Now it is being celebrated as the Live to Give campaign.  This year our global team has set an unprecedented goal to distribute at least three million Bhagavad-gitas between September 11th and January 7th, 2023. Last year we distributed 2,805,444, smashing the goal of 2.2 million. Vaisesika Prabhu said, “The purpose of the campaign is to carry on the work of Shri Chaitanya Mahaprabhu, as passed down to us through the previous Acharyas. Sankirtana, especially through the medium of book distribution, is the very essence of the Krishna consciousness movement. This is the most important time in history for us to distribute Bhagavad-gita. It’s a well-accepted book of knowledge, people will read it and benefit, and the whole world will be a better place. Start by assuming you can do it–and in a big way. You will be successful. Go for it!”
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