During the prestigious World Food India 2024 event, held in New Delhi on September 19-22, 2024, Haribol Foods made a significant impact with its strong presence and innovative offerings. The event, known for attracting global leaders in the food industry and thousands of attendees, provided an ideal platform for the company to showcase its commitment to ethically sourced and traceable food products. Haribol’s participation included displaying its wide-ranging products, which feature cruelty-free A2 dairy items such as cow ghee, flavored milk, curd, and paneer, alongside non-dairy offerings like cold-pressed oils, ready-to-eat khichdis, and Himalayan honey variants.

Led by Krishna devotees, Haribol Foods has a “Bhakti Yoga in Business” vision that shapes its mission, business strategies, processes, and products.

During the event, Haribol secured a strategic partnership with Reliance Retail – the world’s largest retail chain. This partnership will bring Haribol’s diverse product range to over 4,000 Reliance Retail outlets across the country. These outlets span various formats, from supermarkets to hypermarkets, ensuring ethically sourced products reach a wide array of consumers.

The event also marked the launch of Haribol’s entry into UHT category milk, a chemical preservative-free A2 milk packed in Tetra Pak cartons with a long shelf life. This new offering will be available in temples and retail outlets across India and the world, providing devotees with a sustainable dairy alternative.

The company’s participation in the event was further elevated by the distribution of ISKCON’s Khichdi Prasadam. Throughout the event, over 10,000 attendees were able to receive and taste the spiritual offering.

The brand also attracted high-profile attention, with Honorable Cabinet Minister for Food Processing Industries, Mr. Chirag Paswan, visiting the Haribol booth and engaging in a detailed conversation with CEO Mr. Yachneet Pushkarna. Minister Paswan invited Mr. Pushkarna to collaborate with the government on expanding Haribol’s AI-driven technology for both dairy and non-dairy sectors and further expanding cow protection and monitoring across other states in India.

Team Haribol also met with state government officials from the states of Karnataka, Jharkhand, Orrisa, Meghalaya & Andra Pradesh.

Additionally, senior ISKCON dignitaries, including temple presidents, department heads, and BBT heads from temples such as East of Kailash, Noida, Dwarka, Rohini, Bhadshapur, and Kurukshetra also visited the booth to show their support. Their visit emphasized the alignment of Haribol’s mission of “Bhakti yoga in Business” with ISKCON’s broader vision of ethical, conscious living. 

The company’s successful presence at World Food India 2024 cements its position as a leader in traceable and ethically sourced food products, poised for further growth with its new partnership with Reliance Retail.

To learn more about Haribol Foods’ expanding programs with ISKCON temples globally, please visit its website, and follow them on Facebook and Instagram.